Branding is the art of building value, through business communication, and demand generation. I create narratives that deliver purpose and connect your customers with unique and memorable experiences.
I'm Rafael Maciel, a brazilian designer specialized in branding and passionate about creating digital experiences with a consumer-centric approach. I believe design goes beyond aesthetics; it’s about deeply understanding the needs, emotions, and behaviors of consumers.
My goal is to help you build a brand from the naming process to the digital launch, ensuring it stands out and stays true to your business vision.
I create strong and memorable brands, from the name to the complete visual identity, including brand manuals, digital reference materials, printed materials, and anything else you may need. Additionally, I set up the necessary platforms such as Canva, Mailchimp, Social Networks, and others.
See the projects below
Check out my most popular design works that make a difference.
Le Salon Gounot
Music Studio
Nice (France) - 2020
Happ Money Transfer
Financial
2019
Symrise
Chemical
são Paulo (Brazil) - 2019
Autopass
Transport
2019
Vai com Pet
Pet friendly Travel
2019
Bnkrs
Financial
2019
Hyver
Financial
2019
Bar Manga
Restaurant
2019
Prime Robot
Technology
2019
US Global Solutions
Construction
Miami (USA) - 2021
Propago
3º Sector - Social
2019
BT Money Transfer
Financial
2019