BRAND DESIGNER

Based in Porto

@ 2024 All rights reserved

BRAND DESIGNER

Based in Porto

@ 2024 All rights reserved

BRAND DESIGNER

Based in Porto

@ 2024 All rights reserved

BRANDING
CREATIVE DIRECTION
ART DIRECTION
UX DESIGN

BRANDING
CREATIVE DIRECTION
ART DIRECTION
UX DESIGN

BRANDING
CREATIVE DIRECTION
ART DIRECTION
UX DESIGN

Branding is the art of building value, through business communication, and demand generation. I create narratives that deliver purpose and connect your customers with unique and memorable experiences.

I'm Rafael Maciel, a brazilian designer specialized in branding and passionate about creating digital experiences with a consumer-centric approach. I believe design goes beyond aesthetics; it’s about deeply understanding the needs, emotions, and behaviors of consumers.

My goal is to help you build a brand from the naming process to the digital launch, ensuring it stands out and stays true to your business vision.

What I can create for you

What can I create
for you

I create strong and memorable brands, from the name to the complete visual identity, including brand manuals, digital reference materials, printed materials, and anything else you may need. Additionally, I set up the necessary platforms such as Canva, Mailchimp, Social Networks, and others.

Professional headshot of a person in a formal setting.

Branding

Complete brand identity development that speaks directly to your audience, building a strong and cohesive image.

01

Professional headshot of a person in a formal setting.

Branding

Complete brand identity development that speaks directly to your audience, building a strong and cohesive image.

01

Professional headshot of a person in a formal setting.

Branding

Complete brand identity development that speaks directly to your audience, building a strong and cohesive image.

01

Captured moment from a corporate or social event.

Creative Pack

Print and digital: Brand support materials and visual identity guidelines.

02

Captured moment from a corporate or social event.

Creative Pack

Print and digital: Brand support materials and visual identity guidelines.

02

Captured moment from a corporate or social event.

Creative Pack

Print and digital: Brand support materials and visual identity guidelines.

02

Close-up portrait of a person in natural lighting.

Creative Concept

Campaign concepts, Key Visuals, and Taglines, focusing on effective communication and brand identity reinforcement.

05

Close-up portrait of a person in natural lighting.

Creative Concept

Campaign concepts, Key Visuals, and Taglines, focusing on effective communication and brand identity reinforcement.

05

Close-up portrait of a person in natural lighting.

Creative Concept

Campaign concepts, Key Visuals, and Taglines, focusing on effective communication and brand identity reinforcement.

05

Bride and groom during a wedding ceremony.

Illustration

Illustrations of glyphs, icons, and characters.

03

Bride and groom during a wedding ceremony.

Illustration

Illustrations of glyphs, icons, and characters.

03

Bride and groom during a wedding ceremony.

Illustration

Illustrations of glyphs, icons, and characters.

03

Family posing together for a group portrait.

UX / Web Design

Creation of wireframes, UX design, and prototyping.

06

Family posing together for a group portrait.

UX / Web Design

Creation of wireframes, UX design, and prototyping.

06

Family posing together for a group portrait.

UX / Web Design

Creation of wireframes, UX design, and prototyping.

06

Casual lifestyle shot capturing everyday moments.

Image Prompts

Creation of custom prompts for unique images on AI platforms.

04

Casual lifestyle shot capturing everyday moments.

Image Prompts

Creation of custom prompts for unique images on AI platforms.

04

Casual lifestyle shot capturing everyday moments.

Image Prompts

Creation of custom prompts for unique images on AI platforms.

04

Casual lifestyle shot capturing everyday moments.

Labels & Mockups

Creation of printed labels and digital 3D mockups

07

Casual lifestyle shot capturing everyday moments.

Labels & Mockups

Creation of printed labels and digital 3D mockups

07

Casual lifestyle shot capturing everyday moments.

Labels & Mockups

Creation of printed labels and digital 3D mockups

07